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TRB’s Transit Cooperative Research Program (TCRP) Report 103: Public Transportation Operating Agencies as Employers of Choice documents principles, techniques, and strategies that are used in workforce recruitment, development, and retention. The report includes a companion document, Communications Strategy and Implementation Plan: Positioning the Public Transportation Operating Agency as an Employer of Choice, which describes strategies and solutions that offer the greatest potential for positioning public transportation operating agencies as employers of choice.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2004. Public Transportation Operating Agencies as Employers of Choice. Washington, DC: The National Academies Press. https://doi.org/10.17226/13736.

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Publication Info

12 pages |  8.5 x 11 |  DOI: https://doi.org/10.17226/13736
Chapters skim
Front Matter i-vii
Communications Strategy and Implementation Plan 1-5
Exhibit A: Sample EOC Key Messages 6-10
Exhibit B: Sample Tactical Plan for Year 1 Industry 11-11
Exhibit C: Sample Tactical Plan for Year 1 Agency 12-12
Abbreviations used without definitions in TRB publications 13-13

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