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Speaking of Health: Assessing Health Communication Strategies for Diverse Populations (2002)
Institute of Medicine (IOM)

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. "3 Health Communication Campaigns Exemplar." Speaking of Health: Assessing Health Communication Strategies for Diverse Populations. Washington, DC: The National Academies Press, 2002.

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Speaking of Health: Assessing Health Communication Strategies for Diverse Populations

National Campaign

Racial/Ethnicity

National High Blood Pressure Education Program

Asian American, Hispanic/Latino, Asian American/Pacific Islander, Native American/Alaskan Native

Youth Anti-Drug Media Campaign

Asian American, Hispanic/Latino, Native American, Asian American/ Pacific Islander, Alaskan Native, Aleuts; (11 languages)

Florida Pilot Project on Tobacco Control (“truth” campaign)

Asian American, Hispanic/Latino, Asian American/Pacific Islander

National Truth Campaign (tobacco)

Asian American, Hispanic/Latino, Asian American/Pacific Islander

National Cancer Institute Breast Cancer Education Program Mammography (not just once)

Asian American, Hispanic/Latino, Asian American/Pacific Islander

National Breast Cancer Awareness Month

Asian American, Hispanic/Latino, Asian American/Pacific Islander; Spanish materials

National Diabetes Education Program (diabetes)

Asian American, Hispanic/Latino, Asian American/Pacific Islander, Native American

Centers for Disease Control and Prevention Flu

Asian American, Hispanic/Latino; Spanish materials

National Eye Health Education Program

Hispanic/Latino, Asian American

Feet Can Last a Lifetime (diabetes)

Asian American, Hispanic/Latino, Asian American/Pacific Islanderb; Spanish materials.

aEfforts by state and local governments began as early as 1998.

b“Like” (i.e., racial/ethnic) models/photos used.

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