Recommendation 7.3. Support development of alternative broadband content and services.

More diverse content and applications—beyond mass entertainment and more commercially oriented content—could create new sources of demand and help attract individuals and communities to make further investments in broadband. Examples of such content include information of local interest; enhanced access to government information and services; and materials related to education, health, and culture. Not all such services require broadband (narrowband may be sufficient, and a way of reaching a wider audience in the short term), but broadband supports much richer content. Traditional means of providing such content, such as cable public, educational, and government channels or public radio and television broadcasting, do not obviously translate to broadband, so further consideration about how to achieve such ends will be required.

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