On privacy, including kids’ privacy, the corporate position that we have taken is that we are comfortable with further enforceable regulations saying what companies can and cannot do, as long as they are done carefully and do not forbid legitimate consumer-serving uses of data. Self-regulation, in which companies talk about their practices and expose themselves to both public scrutiny and government scrutiny for false and deceptive trade practices, will also be a major part of coming up with a privacy solution. There also will be new technology, which is the x factor. Some technologies will allow complete masking of information and covering of footsteps. This is difficult to implement. A number of advertisers will rely on the fact that people will find it difficult to use. Furthermore, not everyone wants to be anonymous at the end of the day. For instance, you want toothpaste if you run out. It is okay for most people that Webvan knows that fact because you want it to bring the toothpaste so that you do not have to leave home or worry about it. You want your refrigerator company to know when your compressor isn’t operating properly so that it can come out and service it.

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