Cover Image

PAPERBACK
$54.25



View/Hide Left Panel

Page 156

services in the market are often poorly considered. In submitting a business idea for consideration, project initiators proceed from the available capabilities of a particular enterprise or region and not from market demand. In other words, they are trying to produce what they can, but not what consumers will buy.

  • There is a lack of full supervision of the project, including regular assessments of the efficiency of investments.

  • There is a lack of expertise in management and an absence of communication skills in dealing with foreign partners.



The National Academies | 500 Fifth St. N.W. | Washington, D.C. 20001
Copyright © National Academy of Sciences. All rights reserved.
Terms of Use and Privacy Statement