Willman D. 2000. The new FDA: how a new policy led to seven deadly drugs. Los Angeles Times, December 20, p. 1.
Winnett L, Wallack L. 1996. Advancing public health goals through mass media. Journal of Health Communication 1(2):173–196.
Winsten JA, DeJong W. 2001. The Designated Driver Campaign. In RE Rice and CK Atkin (Eds.). Public Communication Campaigns Thousand Oaks, CA: Sage Publications.
Woloshin S, Schwartz LM. 2002. Press releases: translating research into news. Journal of the American Medical Association 287(21):2856–2858. (Reprinted.)
Woodruff K. 1996. Alcohol advertising and violence against women: a media advocacy case study. Health Education Quarterly 23(3):330–345.
Zell ER, Dietz V, Stevenson J, Cochi S, Bruce RH. 1994. Low vaccination levels of U.S. preschool and school-age children. Journal of the American Medical Association 271:833–839.
Zucker D, Hopkins R, Sly D, Urich J, Kershaw J, Solari S. 2001. “Florida truth” campaign: a counter-marketing, anti tobacco media campaign. Journal of Public Health Management Practice 6(3):1–6.