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APPENDIX B Sample Mission Statements ENGINEERING SOCIETIES To contribute effectively in the shaping of public policy and public aware- ness of engineers and the engineering profession in the United States. To provide leadership and support for the national effort to increase the representation of successful African American, American Indian and Latino women and men in engineering and technology, math- and science- based careers. COLLEGE/UNIVERSITIES Research, teaching, economic development, outreach, and service. Education, research, and societal service. Educate the engineers of the future to create capacity for our nation. Education, service to the commu- nity, economic development. The mission is to provide . . . an effective engineering outreach program in technology transfer and continuing education for the state and the nation. To serve society by extending and transmitting the accumulated knowl- edge in the fields of engineering, computing, and nursing and by provid- ing an environment for effective teaching, learning, and critical thinking. 62

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APPENDIX B 63 INDUSTRIAL COMPANIES To provide quality products and services to our customers to provide them with a competitive advantage. Our reward for doing this successfully is growth and profits. To provide quality products for our customers around the world. Maximize value (i.e., stock price) for existing shareholders. DESIGN/CONTRACTING FIRMS To engage in and carry on a general engineering, contracting, and construction-management business and to do engineering, contracting, and construction-management work of every nature and description. MUSEUMS To inspire people to discover and enjoy science using programs and exhibits that emphasize education through interaction. We seek to inspire life-long learning by furthering the public's under- standing of and enjoyment of science and technology. To promote science literacy, life-long learning, and an appreciation of the sciences by providing innovative, educational, and recreational experi- . < ences. MEDIA/PRODUCERS To be a leading provider of educational, informational, and entertaining products and services using all media.