interactive art installations, to name just a few. They have developed from individual, group, and institutional activities; the processes by which they have been produced have spanned both the commercial and not-for-profit worlds and the formal and informal economic sectors. The products of ITCP have begun to appear in many different countries, in ways that reflect cultural, economic, and political differences.
IT has now reached a stage of maturity, cost-effectiveness, and diffusion that enables its effective engagement with many areas of the arts and design—not just to enhance productivity or to allow more efficient distribution, but to open up new creative possibilities. There is a highly competitive race for leadership in this domain. The potential payoffs from success in the near- and long-term futures are enormous: billion-dollar industries, valuable exports, thriving communities that attract the best and the brightest, enriched cultural experiences for individuals and communities, and opportunities for global cultural visibility and influence.
By definition, there is no formula for creativity. But there are effective ways to invest in establishing conditions necessary for ITCP, in overcoming impediments, and in providing incentives. Furthermore, there are ways to recognize and reward creative contributions and to derive social benefit from them. In appropriate combination, these measures can add up to powerful strategies for encouraging, supporting, and reaping the rewards of ITCP. Development along with implementation of such strategies is the challenge addressed by this report.
ITCP can be engaged at multiple levels—by individual artists and designers who deal with IT tools, media, and themes; in the structuring and management of cross-disciplinary research and production groups working in the ITCP domain; in directing educational and cultural institutions with interests in ITCP; at the level of regional development strategy aimed at fostering ITCP clusters; as an aspect of national economic and cultural policy; and in multinational collaborative efforts. All of these levels are important, and there are cross-connections among them. There is, therefore, considerable advantage in coordinated, multilevel strategies for encouraging, supporting, and benefiting from ITCP.