. "II. The Strategy - 5. Designing the Strategy." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.
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Reducing Underage Drinking: A Collective Responsibility
TABLE 5-1 Reducing Underage Drinking: A Collective Responsibility
Responsible Party
Reduce Availability
Reduce Demand
Reduce Drinking Occasions
Alcohol producers and importers
x
x
Wholesalers
x
x
Retail outlets
x
x
Restaurants and bars
x
x
Entertainment media
x
Schools
x
x
Colleges/universities
x
x
x
Youth employers
x
Military bases
x
x
x
Landlords
x
Community organizations
x
x
x
Parents and other adults
x
x
x
Peers and friends
x
x
x
expansion of educational, counseling, and treatment programs of proven effectiveness in elementary and secondary schools, colleges and universities, and in other settings where natural opportunities arise to discourage underage drinking and assist young people with drinking problems (see Chapter 10);
mobilization of communities to design and implement multipronged, comprehensive programs to prevent and reduce underage drinking (see Chapter 11);
a commitment by the federal government to implement a national strategy to prevent and reduce underage drinking, to provide stable funding and technical assistance, and to mount the necessary surveys to monitor its effectiveness, and an analogous commitment by state governments to establish and fund the necessary infrastructure to implement state-based components of the strategy, such as enforcing access restrictions (see Chapter 12);
increases in federal and state excise taxes on alcohol to help reduce underage consumption, reflect the social costs of drinking, and raise revenue for implementing the proposed strategy (see Chapter 12); and
rigorous research and evaluation to assess the effectiveness of current interventions, to help design new ones, and to facilitate refinements of the strategy and its implementation (see Chapter 12).
The committee strongly endorses what it finds are compelling arguments for a multipronged strategy and believes the effectiveness of its pro-
