EARLY CHILDHOOD: Content may be suitable for ages 3 and older; contains no material that parents would find inappropriate.
EVERYONE: Content may be suitable for persons aged 6 and older; may contain minimal violence and some comic mischief or crude language.
TEEN: Content may be suitable for persons aged 13 and older; may contain violent content, mild or strong language, or suggestive themes.
MATURE: Content may be suitable for persons aged 17 and older; may contain mature sexual themes or more intense violence or language.
ADULTS ONLY: Content is suitable only for adults; may include graphic depictions of sex or violence. Not intended for persons under the age of 18.
RATING PENDING: The product has been submitted to the ESRB and is awaiting final rating.
Examples of ESRB Content Descriptors
Alcohol reference: reference to images of alcoholic beverages.
Animated blood: cartoon or pixilated depictions of blood.
Blood and gore: depictions of blood or the mutilation of body parts.
Comic mischief: scenes depicting slapstick or gross vulgar humor.
Drug reference: reference to images of illegal drugs.
Gambling: betting like behavior.
Mature humor: vulgar or crude jokes and antics, including “bathroom” humor.
Mature sexual themes: provocative material, possibly including partial nudity.
Nudity: graphic or prolonged depictions of nudity.
Strong language: profanity and explicit references to sexuality, violence, alcohol, or drug use.
Strong sexual content: graphic depiction of sexual behavior, possibly including nudity.
Suggestive themes: mild provocative references or materials.
Tobacco reference: reference to images of tobacco products.
Use of drugs: the consumption or use of illegal drugs.
Use of alcohol: the consumption of alcoholic beverages.
Use of tobacco: the consumption of tobacco products.
Violence: scenes involving aggressive conflict.
SOURCE: Adapted from ESRB (2003).
rating board should classify any recording with unsuitable alcohol content, including name-brand reference of alcohol products, as appropriate only for “mature’ audiences. Using this approach for name-brand references would be analogous to the FTC’s recommendation that all films with paid alcohol placement receive an R or NC-17 rating (FTC, 1999). In conjunc-