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Reducing Underage Drinking: A Collective Responsibility (2004)
Behavioral and Social Sciences and Education (DBASSE)

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160
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Reducing Underage Drinking: A Collective Responsibility

media campaign to help strengthen public commitment to the goal of reducing underage drinking and to promote adult compliance with youth access restrictions (see Chapter 6).

This chapter begins with a discussion of minimum drinking age laws and specific recommendations about the scope of the laws. It then moves to a discussion of how youths obtain alcohol. Given that youths obtain alcohol from a variety of venues, the committee believes that a range of approaches targeting different venues is necessary. The remainder of the chapter reviews various approaches to improving the effectiveness of access restrictions and summarizes the available evidence in four domains: (1) reducing access through commercial sources; (2) reducing access through noncommercial sources; (3) focused efforts to reduce drinking and driving by underage drinkers; and (4) prescribing and enforcing penalties directly against underage consumers.

Given that it is unreasonable to expect a measurable effect on consumption for any one isolated change in the fabric of access restrictions, most evaluations rely on measuring changes in enforcement behavior or in compliance on the assumption that, over time, increased enforcement will result in increased compliance, and that increased compliance (whether or not attributable to increased enforcement) will lead to reduced access, and in turn to reduced consumption. The level of evidence for specific recommendations varies, as discussed through this chapter. The committee has used its judgment in assessing the plausibility of these connections. In some cases, the committee’s general recommendations include specific details that are based on the informed judgment of the committee. As with all aspects of the proposed strategy, particular interventions should be subjected to ongoing research to enable continued refinement of the strategy based on new empirical evidence.

The committee has assessed the potential value of each intervention not in isolation, but rather as part of a comprehensive set of steps that can be taken to curtail alcohol access to minors—mainly by promoting voluntary compliance, in both commercial and noncommercial contexts, but also by establishing and sustaining a credible threat of enforcement. Although there is robust evidence concerning the effects on consumption of increasing the legal minimum drinking age (and the accompanying, but unspecified, efforts to implement it), there is less evidence on the effects on youth consumption of comprehensive multipronged efforts to strengthen implementation of the underage drinking laws on the kind envisioned in this chapter.1

1  

An evaluation of the effects of the Enforcing the Underage Drinking Laws program on law enforcement and youth drinking behavior in the jurisdictions funded by the program is in the very early stages. The funded jurisdictions have wide latitude in the type of activities they can

Page
160
Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)