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Reducing Underage Drinking: A Collective Responsibility (2004)
Division of Behavioral and Social Sciences and Education (DBASSE)

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. "5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.

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Reducing Underage Drinking: A Collective Responsibility

hol because it allows the estimation of the many options, consequences, and uncertainties that an adolescent might face when making such a decision.

It is clear from the previous research that decision making about underage drinking (or any other risky behavior) is a product of interactions among a number of different competencies, situations, and emotional states. Thus, studies that focus exclusively on discerning age differences in cognitive competence may tell us only what adolescents can do under ideal conditions, rather than what they will do under more realistic conditions when personal goals, beliefs, prior experience, values, and emotions are added to the decision-making equation (Jacobs and Klaczynski, 2002). Although important, this narrow definition of competence may miss the part of decision making that is most closely related to the risk taking behaviors that are of interest to policy makers and parents and that may distinguish adolescents from adults. Several components of decision making have not typically been captured when the focus has been on cognitive competence, including biased social judgments, motivation, and self-perceptions. The remainder of this chapter reviews our current knowledge about those three topics, then concludes by making some observations about the potential implications of this research for our understanding of adolescent risk taking behaviors.

BIASES IN SOCIAL JUDGMENTS

The overriding theme in the adult judgment and decision-making literature has been that adults commonly fall prey to judgment biases, ignore important information, rely on seemingly inappropriate decision making shortcuts, and make nonoptimal decisions across a wide array of situations when they are making social judgments (for reviews see Dawes, 1988; Nisbett, 1993; Plous, 1993). Thus, research on adult judgment and decision making has focused on when and how decision making deviates from normative models. If adults, who have more experience and knowledge about the world, can fall prey to judgment biases under certain conditions, it is not surprising that adolescents might be at even greater risk of succumbing to such biases when making social judgments.

Nonoptimal Decisions Due to the Task

The task of making sound decisions about social situations, including those that involve opportunities for drinking alcohol, may be inherently more difficult than making decisions about nonsocial topics. We know from previous research with adult populations that the use of nonnormative decision strategies is directly related to the social context and content surrounding the decision situation. Adults are more likely to use nonnormative

Page
419
Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O’Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)