Hingston, R., McGovern, T., Howland, J., Heeren, T., Winter, M., and Zakos, R. (1996). Reducing alcohol-impaired driving in Massachusetts: The impact of the Saving Lives Program. American Journal of Public Health, 86, 1-7.
Holder, H., Gruenewald, P., Ponicki, W., Treno, A., Grube, J., Saltz, R., Voas, R., Reynolds, R., Davis, J., Sanchez, L., Gaumont, G., and Roeper, P. (2000). Effect of community-based interventions on high-risk drinking and alcohol-related injuries. Journal of the American Medical Association, 284, 2341-2347.
Holder, H., Saltz, R., Gruge, J., Voas, R., Gruenewald, P., and Treno, A. (1997). A community prevention trial to reduce alcohol-involved accidental injury and death: Overview. Addiction, 92(Suppl. 2), S155-S171.
Holder, H., and Treno, A. (1997). Media advocacy in community prevention: news as a means to advance policy change. Addiction, 92(Suppl. 2), S189-S199.
Johannessen, K., Collins, C., Mills-Novoa, B., and Gilder, P. (1999). A practical guide to alcohol abuse prevention: A campus case study in implementing social norms and environmental management approaches. Tucson: Campus Health Services, University of Arizona.
Johnson, C., Pentz, M., Weber, M., Dwyer, J., Baer, N., MacKinnon, D., Hansen, W., and Flay, B. (1990). Relative effectiveness of comprehensive community programming for drug abuse prevention with high-risk and low-risk adolescents. Journal of Consulting and Clinical Psychology, 98, 447-456.
Keeling, R. (1999). Proceed with caution: understanding and changing campus norms. Journal of American College Health, 47, 243-246.
Keeling, R. (2000). Social norms research in college health. Journal of American College Health, 497, 53-56.
Lederman, L., Stewart, L., Barr, S., Powell, R., Laitman, L., and Goodhart, F. (2001). Using communication theory to reduce dangerous drinking on a college campus. In R. Rice and C. Atkin, Eds., Public communication campaigns (pp. 295-299). Thousand Oaks, CA: Sage.
Maibach, E., and Parrott, R. (1995). Designing health messages: Approaches from communication theory and public health practice. Thousand Oaks, CA: Sage.
McGuire, W. (1989). Theoretical foundations of campaigns. In R. Rice and C. Atkin (Eds.), Public communication campaigns (pp. 43-66). Newbury Park, CA: Sage.
McGuire, W. (1994). Using mass media communication to enhance public health. In L. Sechrest, T. Backer, E. Rogers, T. Campbell, and M. Grady (Eds.), Effective dissemination of clinical health information. AHCPR Publication No. 95-0015 (pp. 125-151). Rockville, MD: Public Health Service, Agency for Health Care Policy and Research.
Odahowski, M., and Miller, C. (2000). Results of the 2000 health promotion survey on the class of 2003. Office of Health Promotion. Available: www.virginia.edu/studenthealth/hp/norms. Accessed 9/17/02.
Perkins, H.W. (2002). Social norms and the prevention of alcohol misuse in collegiate contexts. Journal of Studies on Alcohol, (Suppl 14), 164-172.
Perkins, H.W., and Craig, D. (2002). A multifaceted social norms approach to reduce highrisk drinking. Newton, MA: Higher Education Center for Alcohol and Other Drug Prevention.
Perry, C., Williams, C., Veblen-Mortenson, S., Toomey, T., Komro, K., Anstine, P., McGovern, P., Finnegan, J., Forster, J., Wagenaar, A., and Wolfson, M. (1996). Outcomes of a community-wide alcohol use prevention program during early adolescence: Project Northland. American Journal of Public Health, 86, 956-965.
Perry, C., Williams, C., Komro, K., Veblen-Mortenson, S., Forster, J., Bernstein-Lachter, R., Pratt, L., Dudovitz, B., Munson, K., Farbakhsh, K., Finnegan, J., and McGovern, P. (2000). Project Northland high school interventions: Community action to reduce adolescent alcohol use. Health Education and Behavior, 27, 29-49.