. "12 Alcohol Advertising and Promotion--David Jernigan and James O’Hara." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.
The following HTML text is provided to enhance online
readability. Many aspects of typography translate only awkwardly to HTML.
Please use the page image
as the authoritative form to ensure accuracy.
Reducing Underage Drinking: A Collective Responsibility
Impact Databank. (2001a). The U.S. distilled spirits market: Impact databank review and forecast. New York: M. Shanken Communications.
Impact Databank. (2001b). The U.S. wine market: Impact databank review and forecast. New York: M. Shanken Communications.
Impact Databank. (2002a). The U.S. beer market: Impact databank review and forecast. New York: M. Shanken Communications.
Impact Databank. (2002b). The U.S. distilled spirits market 2001. New York: M. Shanken Communications.
Jackson, M.C., Hastings, G., Wheeler, C., Eadie, D., and MacKintosh, A.M. (2000). Marketing alcohol to young people: Implications for industry regulation and research policy. Addiction, 95(Supplement 4), S597-S608.
Jain, S.C. (1994). Global competitiveness in the beer industry: A case study. Storrs: University of Connecticut, Department of Agriculture and Resource Economics, Food Marketing Policy Center (Research Report No. 28).
Jernigan, D., and Wright, P.A. (1994). Making news, changing policy: Case studies of media advocacy on alcohol and tobacco issues. Rockville, MD: University Research Corporation, Marin Institute, Center for Substance Abuse Prevention.
Jernigan, D.H. (1997). Thirsting for markets: The global impact of corporate alcohol. San Rafael: The Marin Institute for the Prevention of Alcohol and Other Drug Problems.
Jernigan, D.H. (2001). Cultural vessels: Alcohol and the evolution of the marketing-driven commodity chain. Dissertation Abstracts International, 62, 349-350-A.
Kane’s Beverage Week. (2000). Cutty Sark reverses decline with focus on capturing young “ordinary” guys. Kane’s Beverage Week, 61(23), 1-2.
King, C., Siegel, M., and Celebucki, C. (1998). Adolescent exposure to cigarette advertising in magazines: An evaluation of brand-specific advertising in relationship to youth advertising. Journal of the American Medical Association, 279, 516-520.
Klein, N. (1999). No logo: Taking on the brand bullies. New York: Picador.
Kotler, P. (1992). Marketing management: Analysis, planning, implementation, and control (7th edition). Englewood Cliffs, NJ: Prentice Hall.
Levine, H.G. (1983). Regulating daily life: Prohibition, alcohol control, and the legitimacy of law. Berkeley: Alcohol Research Group.
McBride, R., and Mosher, J.F. (1985). Public health implications of the international alcohol industry: Issues raised by a World Health Organization project. British Journal of Addiction, 80, 141-147.
Moore, M., and Gerstein, D. (1981). Alcohol and public policy: Beyond the shadow of Prohibition. Washington DC: National Academy Press.
National Institute on Drug Abuse. (2002). Results from the 2001 National Household Survey on Drug Abuse: Volume 1. Summary of national findings. Rockville, MD: SAMHSA, Office of Applied Studies.
Office of Inspector General. (1991). Youth and alcohol: Controlling alcohol advertising that appeals to youth. Washington, DC: Department of Health and Human Services, 1.
Parents’ Resource Institute for Drug Education. (2002). PRIDE questionnaire report: 2001-02 national summary grades 6 through 12. Bowling Green, KY: Pride Surveys.