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Reducing Underage Drinking: A Collective Responsibility (2004)
Division of Behavioral and Social Sciences and Education (DBASSE)

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. "4. Understanding Youth Drinking." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.

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Reducing Underage Drinking: A Collective Responsibility

real-world social situations. Many studies suggest that adolescents, as well as adults, may make less than optimal decisions when personal goals, beliefs, prior experience, values, social expectations, and emotions are added to the decision making equation (Jacobs and Klaczynski, 2002). This outcome is especially true for social decisions (like choosing whether to drink or how much to drink). This is so for a variety of reasons.

First, outcomes of decisions in social situations are probabilistic, meaning that negative consequences of bad decisions may not occur and may not even be highly likely, although they are devastating if they do occur. For example, while the probability of having a car crash after drinking is much higher than after not drinking, drinking and driving does not always end in a crash or a ticket. Because outcomes are probabilistic, adolescents may interpret the fact that they previously drank too much and drove home without a crash as evidence that they can drink and drive safely (Jacobs and Ganzel, 1994). In one study, older adolescents who had a lot of experience drinking and driving, but had not experienced a negative outcome, such as a traffic citation or crash, believed that they were in little danger of having an accident after drinking (Finken et al., 1998), this result suggests that engaging in risky behaviors without consequence may have caused them to lower their perceptions of the risks of drinking and driving. Other correlational studies have shown that greater involvement in risk-taking behaviors was related to lower perceptions of personal risk (e.g., Halpern-Felsher and Cauffman, 2001; Goldberg et al., 2002). Second, the norms for social decisions are not typically known. Instead, individuals are often forced to make judgments on the basis of their own estimates of the norms of social behaviors or attitudes. This general dilemma, faced by people of all ages, is even more difficult for adolescents because they must make decisions based on a limited amount of experience and little feedback from earlier decisions (Jacobs et al., 1995). Several studies indicate that most adolescents overestimate the number of others who drink alcohol (e.g., Basch et al., 1989; Jaccard and Turrisi, 1987). Not surprisingly, the overestimation is greatest for those individuals who drink. This same pattern has been found for other risk-taking and deviant behaviors (e.g., Benthin et al., 1993; Nucci et al., 1991), and it may be related to the fact that those who drink have friends who drink and so they begin to believe that everyone is drinking. In one longitudinal study, adolescents who spent time with peers who encouraged drinking later reported more positive views of drinkers (Blanton et al., 1997).

In addition, studies indicate that adolescents make more biased estimates when they are reasoning about populations with greater variability and when they are reasoning about unfamiliar others (Jacobs, 2004) Underage drinking and other forms of risk taking are likely to occur in social situations and when adolescents find themselves with large groups of unfa-

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Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O’Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)