representative signs a service contract, for example, the detailed information (e.g., the number of containers to be moved in each trade lane) would go into the CRM system in a way that facilitates the creation of sales management reports; allows customer service representatives access to the sales representative’s detailed notes on the contract discussions; and indicates to system users factors such as the relevant vessel booking, loading date, and when the trucker is to be contacted. CRM also facilitates contract management activities and simplifies contract compliance reviews.

When customers want to check on the status of particular cargo movements, they can contact the line’s customer service department or use the line’s website. On the website, in a secure section, the customer can track the cargo’s position by using coded information from the relevant bill of lading.



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