To implement this recommendation:

• The Food and Drug Administration should revise the Nutrition Facts panel to prominently display the total calorie content for items typically consumed at one eating occasion in addition to the standardized calorie serving and the percent Daily Value.

• The Food and Drug Administration should examine ways to allow greater flexibility in the use of evidence-based nutrient and health claims regarding the link between the nutritional properties or biological effects of foods and a reduced risk of obesity and related chronic diseases.

• Consumer research should be conducted to maximize use of the nutrition label and other food-guidance systems.

Recommendation 4: Advertising and Marketing

Industry should develop and strictly adhere to marketing and advertising guidelines that minimize the risk of obesity in children and youth.

To implement this recommendation:

• The Secretary of the DHHS should convene a national conference to develop guidelines for the advertising and marketing of foods, beverages, and sedentary entertainment directed at children and youth with attention to product placement, promotion, and content.

• Industry should implement the advertising and marketing guidelines.

• The Federal Trade Commission should have the authority and resources to monitor compliance with the food and beverage and sedentary entertainment advertising practices.

Recommendation 5: Multimedia and Public Relations Campaign

The DHHS should develop and evaluate a long-term national multimedia and public relations campaign focused on obesity prevention in children and youth.

To implement this recommendation: