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Communicating Toxicogenomics Information to Nonexperts: A Workshop Summary
as poor understanding of scientific principles and emotional responses to risk and uncertainty by the public, and health disparities in communication. The panelists also discussed effective communication tools, such as audience-based communication (focusing efforts on understanding the audience and creating messages based on the informational needs of that specific audience); mental models approach (assessing systematically what kinds of information should be conveyed to the public and then creating messages that meet those needs); public participation (encouraging public input and providing public access to the decision-making process); and developing, testing, and communicating of appropriate messages. They also discussed the importance of how the message is framed for the audience.
The workshop was not intended to develop consensus on the issues related to toxicogenomics communication but to provide useful background information on risk communication that may assist agencies and organizations in effectively communicating toxicogenomics information to the public.