community maintains communication with the public about both positive and negative sides of the new technology but she argued that it is better to articulate the positive benefits of nanotechnology. However, she agreed that in order to build public trust, the scientific community needs to assess and determine the risks of nanotechnology as well.

Finally, trust takes more than just good risk communication skills. The best way to get the public to perceive things correctly is by right action, and by a clear demonstration that everything in the power of government and industry is being done to insure protection of consumers and the environment, concluded Balbus.



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