tions, stronger measurement, and methods with high relevance to every day life.

  • A means should be developed for commercial marketing data to be made available, if possible as a publicly accessible resource, for better understanding the dynamics that shape the health and nutrition attitudes and behaviors of children and youth at different ages and in different circumstances, and for informing the multifaceted social marketing program targeting parents, caregivers, and families to promote healthful diets for children and youth.

Monitoring Progress

The saying goes that “what gets measured gets done.” Yet no single public body exists with responsibility or authority to track the influences of marketing on the dietary practices and health status of children and youth in the United States.


Recommendation 10: The Secretary of the U.S. Department of Health and Human Services (DHHS) should designate a responsible agency, with adequate and appropriate resources, to formally monitor and report regularly on the progress of the various entities and activities related to the recommendations included in this report.


To implement this recommendation

  • The Secretary should consult with other relevant cabinet officers and agency heads (e.g., U.S. Department of Agriculture, U.S. Department of Education, Federal Trade Commission, Federal Communications Commission) in developing and implementing the required monitoring and reporting.

  • Within 2 years, the Secretary should report to Congress on the progress and on additional actions necessary to accelerate progress.

CLOSING THOUGHTS

The review and recommendations presented in this report are anchored in the presentation and interpretation of the evidence. This was the central charge to the committee, and the effort represents the most comprehensive and rigorous review of existing scientific literature done to date. It is important to point out that the committee was not charged with, nor did it engage in addressing some of the broader philosophical, social, and political issues related to food and beverage marketing to children and youth. Perspectives about basic responsibilities to shepherd the welfare of those most vulnerable or impressionable, conjecture about insights from studies not yet done



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