Sources

Report

Description

Just Kid Inc., Nickelodeon, and Research International (Friend and Stapylton-Smith, 1999)

The Global Kids Study, 1996 and 1998

Surveyed 400 children ages 7–12 years and their mothers in 12 countries: the United States, United Kingdom, France, Germany, Japan, China, Australia, India, Italy, Argentina, Brazil, and Mexico. An interview and questionnaire were used that provided a detailed picture of the attitudes, beliefs, and consumer dynamics of children and tweens.

Just Kid Inc. (2001)

Kid ID Study, 2001

Surveyed 4,000 children ages 8–14 years in schools to examine the emotional, psychological, and social forces that drive their behaviors.

Kidsay (2005)

Trend Tracker, conducted bimonthly

Examines the interests and behaviors of tweens and young teens ages 8–15 years.

KidShop/KidzEyes (2003)

Kid Food Findings. Brand New Research

Examined the product brand, food category, and restaurant preferences of 629 tweens ages 8–12 years.

Mediamark Research (2005)

Teen Study (Teenmark), conducted annually

Collects data about media exposure by more than 4,000 teens ages 12–19 years through a mailed questionnaire.

Mintel International Group Ltd. (2004)

Kids’ and Teens’ Eating Habits U.S., 2004

Examined eating habits of children ages 6–11 and 12–17 years based on the Simmons Kids and Teens surveys.

Mintel International Group Ltd. (2003a)

Kids’ Snacking U.S., 2003

Examined snacking trends of children ages 6–8 and 9–11 years based on a variety of surveys, including the Simmons Kids Study.

Mintel International Group Ltd. (2003b)

Kids’ Lifestyles U.S., 2003

Examined the lifestyle trends and attitudes of children ages 6–11 years.

Porter Novelli (2004)

Combined YouthStyles Survey and HealthStyles Survey

Provided parent–child dyads of information to develop understanding about the contexts in which youth act and live. The YouthStyles Survey examined children’s values, goals, and motivations combined with behavioral data through a mail survey of an estimated 8,000 children and youth ages 10–19 years. Provided a combination of behavioral, motivational, and communication data.



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