TABLE G-1 Statutory Regulations and Voluntary Guidelines for Television Advertising to Children in Selected Countries

Region/Country

Statutory Regulations

Voluntary Guidelines

Specific Restrictions or Guidelines for Television Advertising to Children

Africa

Regulatory Authorities

Self-Regulatory Organizations

 

South Africa

 

Advertising Standards Authority of South Africa

Advertisements addressed to or likely to influence children should not contain any statement or visual presentation which might result in harming them, mentally, morally, physically, or emotionally.

A child is defined as younger than 18 years of age.

Asia

Regulatory Authorities

Self-Regulatory Organizations

 

China

State Administration of Industry and Commerce

 

Advertisements must not impair the physical and mental health of minors. Product placement is discouraged wherever possible.

A child is defined as younger than 15 years of age.

Japan

 

National Association of Commercial Broadcasters in Japan

A child is defined as younger than 18 years of age.

Australasia and Pacific

Regulatory Authorities

Self-Regulatory Organizations

 

Australia

Australian Broadcasting Authority

Commercial Television Australia

Advertising Standards Bureau oversees the Advertising Standards Board and the

Prohibits advertising during programs aimed at younger children, restricts the amount of advertising during programming for older children, and limits advertisements featuring



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