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Food Marketing to Children and Youth: Threat or Opportunity? (2006)

Chapter: Appendix H Workshop Program

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Suggested Citation:"Appendix H Workshop Program." Institute of Medicine. 2006. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: The National Academies Press. doi: 10.17226/11514.
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H
Workshop Program

Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth

Workshop sponsored by the

Institute of Medicine

Committee on Food Marketing and the Diets of Children and Youth

January 27, 2005

8:30 am–5:00 pm

Keck Center of The National Academies

500 Fifth Street, NW, Keck 100

Washington, DC 20001

Program

8:30 am

Welcome, Introductions, and Overview of Open Session

J. Michael McGinnis, Committee Chair

8:45 am

Panel 1: Industry Perspectives

Ellen Taaffe, M.S., Vice President, Health and Wellness Marketing, PepsiCo Inc., Chicago, IL

Suggested Citation:"Appendix H Workshop Program." Institute of Medicine. 2006. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: The National Academies Press. doi: 10.17226/11514.
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9:00 am

Lance Friedmann, M.B.A., Senior Vice President, Global Health and Wellness, Kraft Foods, Inc., Northfield, IL

9:15 am

Marlena Peleo-Lazar, Chief Creative Officer and Vice President, McDonald’s Corporation, Oak Brook, IL

9:30 am

Ken Powell, M.B.A., Executive Vice President, General Mills, Inc., Minneapolis, MN

9:45 am

Committee Discussion with Panelists

10:30 am

Break

10:40 am

Panel 2: Youth-Focused Media and Marketing Perspectives

Marva Smalls, M.P.A., Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon, TV Land, and Spike TV, New York, NY

11:00 am

Bob McKinnon, Yellow Brick Road, New York, NY

11:20 am

Morris Reid, Blue Fusion and Founding Partner and Managing Director, The Westin Rinehart Group, Washington, DC

11:40 am

Committee Discussion with Panelists

12:30 pm

Lunch

1:30 pm

Panel 3: Research Perspectives

Leann Birch, Ph.D., Distinguished Professor, Department of Human Development and Family Studies, The Pennsylvania State University, University Park, PA

1:50 pm

Elizabeth Moore, Ph.D., Associate Professor of Marketing, University of Notre Dame, IN

2:10 pm

Victoria Rideout, M.A., Vice President and Director, Program for the Study of Entertainment Media and Health, Henry J. Kaiser Family Foundation, Menlo Park, CA

2:30 pm

Committee Discussion with Panelists

3:30 pm

Break

Suggested Citation:"Appendix H Workshop Program." Institute of Medicine. 2006. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: The National Academies Press. doi: 10.17226/11514.
×

3:45 pm

Open Forum

Elizabeth Lascoutx, The Children’s Advertising Review Unit

William Cochran, Geisinger Clinic and American Academy of Pediatrics (AAP) Representative

David McCarron, Shaping America’s Youth

David Gipp, United Tribes Technical College

Warlene Gary, National PTA

Keith Scarborough, Association of National Advertisers

Susan Laramee, American Dietetic Association

David Katz, Partnership for Essential Nutrition

Margo Wootan, Center for Science in the Public Interest

Elizabeth Pivonka, Produce for Better Health Foundation

Richard Martin, Grocery Manufacturers of America

Patti Miller, Children Now

Bill MacLeod, Collier Shannon Scott, PLLC

Wendy Miller, Beaumont Healthy Kids Program, William Beaumont Hospital

Karen Tucker, American Association of Family and Consumer Sciences

Diana Zuckerman, National Research Center for Women and Families

5:00 pm

Adjourn

Suggested Citation:"Appendix H Workshop Program." Institute of Medicine. 2006. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: The National Academies Press. doi: 10.17226/11514.
×
Page 481
Suggested Citation:"Appendix H Workshop Program." Institute of Medicine. 2006. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: The National Academies Press. doi: 10.17226/11514.
×
Page 482
Suggested Citation:"Appendix H Workshop Program." Institute of Medicine. 2006. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: The National Academies Press. doi: 10.17226/11514.
×
Page 483
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Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children’s dietary and related health patterns are shaped by the interplay of many factors—their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments—all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

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