9:00 am

Lance Friedmann, M.B.A., Senior Vice President, Global Health and Wellness, Kraft Foods, Inc., Northfield, IL

9:15 am

Marlena Peleo-Lazar, Chief Creative Officer and Vice President, McDonald’s Corporation, Oak Brook, IL

9:30 am

Ken Powell, M.B.A., Executive Vice President, General Mills, Inc., Minneapolis, MN

9:45 am

Committee Discussion with Panelists

10:30 am

Break

10:40 am

Panel 2: Youth-Focused Media and Marketing Perspectives

Marva Smalls, M.P.A., Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon, TV Land, and Spike TV, New York, NY

11:00 am

Bob McKinnon, Yellow Brick Road, New York, NY

11:20 am

Morris Reid, Blue Fusion and Founding Partner and Managing Director, The Westin Rinehart Group, Washington, DC

11:40 am

Committee Discussion with Panelists

12:30 pm

Lunch

1:30 pm

Panel 3: Research Perspectives

Leann Birch, Ph.D., Distinguished Professor, Department of Human Development and Family Studies, The Pennsylvania State University, University Park, PA

1:50 pm

Elizabeth Moore, Ph.D., Associate Professor of Marketing, University of Notre Dame, IN

2:10 pm

Victoria Rideout, M.A., Vice President and Director, Program for the Study of Entertainment Media and Health, Henry J. Kaiser Family Foundation, Menlo Park, CA

2:30 pm

Committee Discussion with Panelists

3:30 pm

Break



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