industry self-regulation, 198–201, 210

industry spending, 4, 163–170, 377

intensity, 164–165

leading advertisers, 164

marketing and, 21, 26, 137

most famous advertising images, 171

outdoor, 186–187

rationale for regulating, 29, 32, 341, 344–345, 346–347

vehicles and venues, 4–5, 21, 22–23, 167, 169, 186, 190–191

See also Marketing of food and beverages to youth;

Television advertising

Advertising Council, 209

Age

categories and definitions, 25

as moderator of marketing influence, 294–295, 309

Agriculture production system, 120, 123, 351–352

Alliance for American Advertising, 31, 209

American Association of Diabetes Educators, 209

American Beverage Association, 188, 206–207

American Council for Fitness and Nutrition, 209

American Dietetic Association, 209

American Legacy Foundation, 336, 337

American Marketing Association, 206

Atherosclerosis, 43

Australia, 33, 360

B

Balanced diet. See Healthful and balanced diets and meals

Beliefs, food and beverage

cultural transmission, 117

as diet precursor, 230

evidence of marketing effects on, 254, 258–259

gender differences, 99

health concerns, 99

influence of advertising, 8, 260–261, 307, 379

influence on preferences or behaviors, 117, 271–272

taste related to healthfulness, 95–96

time constraints as obstacle to healthful eating, 104, 150

See also Precursors, dietary

Benchmarks and baselines, 7

Benefits of unregulated marketing, 31, 341

Beverage consumption

bone health and, 44

brand loyalty, 376

calorie density, 63

demographic patterns, 67

infant and toddler diets, 74–75

new product introductions, 146, 156, 158

nutrient availability, 66–67

patterns and trends, 44, 52, 61, 65–68, 146, 375

quantity consumed per occasion, 71

regional variation, 81–82

research needs, 66

settings for, 68

as source of added sugars, 65, 66, 68

See also Fruit juice consumption;

Marketing of food and beverages to youth;

Milk and milk consumption;

Soft drink consumption

Beverage industry, 146.

See also Companies, food and beverage

Billboards, 186–187

Bitter tastes

genetic influence, 93–94

vegetable consumption and, 94, 97

Blogs/blogging, 196

Blood pressure, in metabolic syndrome, 43

Body weight and composition

breakfast consumption and, 69, 375

cultural values, 117–119

gender differences in concerns about, 99, 117–119

normal development, 45–46

overweight classification, 17–18

self esteem and, 118

self-perception of, depression and, 100

trends, 41, 42–43

See also Adiposity;

Obesity

Branded products

advertising goals, 103–104, 120, 136, 210

co-branding, 172, 173, 174

nutrient content of, 22, 120

online marketing, 191

in television commercials, 22

trends, 4, 210



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