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NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance.

The study was supported by Contract No. 200-2000-00629, Task Order No. 27 between the National Academy of Sciences and the Centers for Disease Control and Prevention. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the authors and do not necessarily reflect the views of the organizations or agencies that provided support for the project.

Library of Congress Cataloging-in-Publication Data

Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth.

Food marketing to children and youth : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors.

p. ; cm.

Includes bibliographical references and index.

ISBN 0-309-09713-4 (hardback)

1. Children—Nutrition. 2. Youth—Nutrition. 3. Food industry and trade. 4. Target marketing. 5. Health promotion. 6. Nutrition policy. 7. Child consumers.

[DNLM: 1. Food. 2. Adolescent. 3. Advertising. 4. Child. 5. Diet. 6. Food Habits. 7. Public Policy. WS 115 I59f 2006] I. McGinnis, J. Michael. II. Gootman, Jennifer Appleton. III. Kraak, Vivica I. IV. Title.

RJ206.F66 2006



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