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NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance.
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Library of Congress Cataloging-in-Publication Data
Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth.
Food marketing to children and youth : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors.
p. ; cm.
Includes bibliographical references and index.
ISBN 0-309-09713-4 (hardback)
1. Children—Nutrition. 2. Youth—Nutrition. 3. Food industry and trade. 4. Target marketing. 5. Health promotion. 6. Nutrition policy. 7. Child consumers.
[DNLM: 1. Food. 2. Adolescent. 3. Advertising. 4. Child. 5. Diet. 6. Food Habits. 7. Public Policy. WS 115 I59f 2006] I. McGinnis, J. Michael. II. Gootman, Jennifer Appleton. III. Kraak, Vivica I. IV. Title.
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Copyright 2006 by the National Academy of Sciences. All rights reserved.
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