TABLE 4-1 Major Reasons for Doing Risky Things and Corresponding Reasons for Behavioral Change and Behavioral Change Strategies
|
Streams of Influence |
Reasons for Doing Risky Things |
Reasons for Behavioral Change |
Behavioral Change Strategy |
|
Sociocultural, attitudinal |
It makes me feel good; it’s good for me |
It will be good for me; to gain benefits or avoid negative consequences; to improve myself (health) in ways I value |
Information: make benefits salient and visible Values clarification: make goals/ improvements clear |
|
Social |
Others want me to; it’s what others expect of me; everyone else is doing it; to gain social acceptance |
Others want me to; it’s what others expect of me; everyone else is doing it; to please others |
Modeling/ demonstrating behavior Social reinforcement/ support |
|
Intrapersonal |
I don’t know how not to or how to change; things remind me of it (cues); I can’t help myself |
I am confident that I can do it; I think I have the skill to do it; I have the will to do it |
Teach/learn/practice skills Build in prompts, cues, reminders |
|
SOURCE: Flay (2005). |
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Examples include limits on the sales and advertising of alcohol and tobacco products to minors and other measures such as the placement of social marketing, prevention, and health promotion strategies in the environments of youth.2