communication of this information, the agency should seek the active participation of the entire tire industry.
The effectiveness of this consumer information and the methods used for communicating it should be reviewed regularly. The information and communication methods should be revised as necessary to improve effectiveness. Congress should require periodic assessments of the initiative’s utility to consumers, the level of cooperation by industry, and the resultant contribution to national goals pertaining to energy consumption.
Finally, even as motorists are advised of the energy performance of tires, they must appreciate that all tires require proper inflation and maintenance to achieve their intended levels of energy, safety, wear, and operating performance. As new technologies such as tire pressure monitoring systems, more energy-efficient tire designs, and run-flat constructions are introduced on a wider basis, they must have the effect of prompting more vigilant tire maintenance rather than fostering more complacency in this regard. Motorists must be alerted to the fact that even small losses in inflation pressure can greatly reduce tire life, fuel economy, safety, and operating performance. A strong message urging vigilant maintenance of inflation must therefore be a central part of communicating information on the energy performance of tires to motorists.