involving numerous venues and all types of media. A number of nonprofit organizations are active in this area, including the Coalition on Donation and its state and regional coalitions (Box 6-1); the National Kidney Foundation and its state and regional affiliates, which sponsor many public education and donor awareness programs, including the U.S. Transplant Games; the Eye Bank Association of America affiliates; the Nicholas Green Foundation, which provides videos for public education; and the numerous chapters of recipient and donor family volunteer groups, such as the Transplant Recipients International Organization and national and local Donor Family Councils.

OPOs have a mandate to promote public education, and they are actively involved in offering a wide range of educational programs. Likewise, professional associations, including the American Society of Transplantation, the American Society of Transplant Surgeons, and NATCO (The Organization for Transplant Professionals), provide speakers and programs for public education events. Many faith-based organizations are active in promoting Donor Sabbath, a day focused on celebrating organ donors and encouraging donor registration. A number of states provide information on organ donation in their driver’s education curricula.

The insights provided by individuals who are transplant recipients or family members of donors are particularly valuable in depicting the personal realities of the impact of donation decisions. For example, the Kentucky Organ Donor Affiliates’ “Second Chance” Volunteers organization comprises more than 200 recipients, donor family members, and healthcare professionals who give presentations, grant interviews, interact with high

BOX 6-1

Coalition on Donation

The Coalition on Donation, founded in 1992, is a nonprofit alliance of organizations and local coalitions across the United States that works to educate the public about organ, eye, and tissue donation. The Coalition’s goal is to develop and promote locally powerful messages about donation through a variety of media. The Coalition is made up of 47 local coalitions that cover 95 percent of the U.S. population (Coalition on Donation, 2006). These local groups play an important role in disseminating organ donation materials. Coalition on Donation members meet regularly to share strategies, discuss best practices, and find solutions to common problems in boosting organ donation awareness and consent. The Coalition’s efforts have included collaborations with the Ad Council on multimedia methods to increase public awareness and the development of educational materials, newspaper stories, and collaborations with numerous community-based organizations to promote the Donate Life message.

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