and were more knowledgeable about organ donation than the students in the control group (Reubsaet et al., 2005). A pilot educational intervention study by Weaver and colleagues (2000) of a much smaller number students (n = 72) found increased knowledge of organ donation in the intervention group and similar changes in opinion regarding the decision to donate.
Community grassroots efforts focused on public education are important to increasing rates of organ donation. These efforts are particularly valuable when the community does its own strategic planning, implementation, and problem resolution because it can better address the issues, concerns, and topics of interest to the particular ethnic, cultural, or religious groups in that community. Furthermore, there are opportunities to leverage these efforts by working with community coalition partners in events and initiatives that provide health screenings (e.g., blood pressure and diabetes screening) and health promotion information.
Additionally, it is important for faith-based organizations to continue to be involved in encouraging organ donation. For many people, issues regarding death and dying are closely intertwined with their faith and spirituality. Faith leaders are encouraged to continue to reaffirm and publicize the position of the denomination or religion regarding organ donation.
One of the challenges in increasing organ donation rates has been to engage minority populations in organ donation. Recent statistics (Chapter 2) indicate that progress is being made and that minority populations are donating in proportions equal to or even greater than their proportion of the total population. This progress may in part represent the result of programs started years ago. Beginning in the 1980s, efforts were made to identify and address organ donation barriers faced by African Americans, and in the last decade these efforts have expanded to other minority populations.
One large-scale effort is National MOTTEP, a research-based effort funded by the National Institutes of Health (NIH)2 to address the organ donation issues of minority populations. Begun as an effort focused on organ donation by African Americans, the program has expanded to include Latino-Hispanic, Native American, and Asian-Pacific Islander populations. National MOTTEP uses media campaigns and grassroots efforts to