Association of National Advertisers

The Association of National Advertisers (ANA) provides leadership to drive marketing communications, media and brand management excellence, and to promote and defend industry interests.


Council of Better Business Bureaus

The Council of Better Business Bureaus (CBBB) is the parent organization for the Better Business Bureau (BBB) system, which is supported by more than 300,000 local business members nationwide, and works to foster fair relationships between businesses and consumers. The CBBB and all local Better Business Bureaus are private, nonprofit organizations funded by membership dues and other support.


American Marketing Association

The American Marketing Association (AMA) is a professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide. It serves to advance marketing competencies, practice, and leadership; to advocate for marketing efficacy and ethics; and as a resource for marketing information, education, and training.


Ad Council

The Ad Council is a private, nonprofit organization that mobilizes volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and nonprofit communities to deliver messages to the American public. The Ad Council produces, distributes, and promotes thousands of public service advertising campaigns annually in such areas as improving the quality of life for children, preventive health care, education, community well-being, environmental preservation, and strengthening families.

SOURCES: AAAA (2006); AAF (2006); Ad Council (2006a); AMA (2006); ANA (2006); CARU (2003a,b); CBBB (2005).

a new director of communications, added two child nutritionists to its advisory group, and established three task forces to examine the need for expanding the group’s purview (e.g., websites and interactive media, paid product placement in children’s programming, and the appropriate use of licensed characters in food and beverage promotion). It was also reported that CARU has built a closer relationship with the U.S. Department of Health and Human Services (DHHS) and the Federal Trade Commission (FTC) to strengthen the voluntary industry self-regulatory approach (Appendix H), which is acknowledged and encouraged by these federal government agencies (FTC and DHHS, 2006). Support by these federal agencies is essential to assist the industry with defining advertising and marketing



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