obesity prevention policies, programs, and interventions. Data sharing will need to balance many considerations including transparency, public accessibility, the demands of the competitive marketplace, and legal issues. In certain cases, it might be appropriate for the data to be released after a time lag to keep the public informed with relatively recent data. The committee recommends that the public and private sectors engage in a collaborative process that will assist relevant stakeholders in sharing proprietary data for the public good.


Changes in the development and promotion of products and services that contribute to healthy lifestyles are under way. However, much remains to be done. Most of the attention to date has focused on changes in the food and beverage industries. Indeed, changes in product formulations, packaging, labeling, and marketing are occurring as the result of corporate initiatives and government efforts, as well as through collaborations between industry and community partners. Independent evaluations of these changes are critical, as is the broader engagement of a wider array of relevant industries. In addition to the changes made by the food and beverage industries, innovative approaches to encouraging and promoting physical activity are being explored, however further efforts and creative advances are greatly needed in this area. Strengthening the alliances between the public health community and industry will bring the strengths of all groups to bear on preventing childhood obesity.

Recommendation 1: Government, industry, communities, schools, and families should demonstrate leadership and commitment by mobilizing the resources required to identify, implement, evaluate, and disseminate effective policies and interventions that support childhood obesity prevention goals.

Implementation Actions for Industry

Industry should use the full range of available resources and tools to create, support, and sustain consumer demand for products and opportunities that support healthy lifestyles including healthful diets and regular physical activity.

To accomplish this,

  • Industry should continue to support and market product innovations and reformulations that promote energy balance at a healthy weight for children and youth and that are compatible with obesity prevention goals.

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