duce for Better Health Foundation, Produce Marketing Association, United Fresh Fruit and Vegetable Association, and USDA (PBH, 2006) (Chapter 4). Other national initiatives include NikeGO, sponsored by Nike, Inc. (Nike, 2006); Girls on the Run, sponsored by New Balance and the Kellogg Company (Girls on the Run, 2006); America on the Move® (2006), a nonprofit organization that promotes small lifestyle changes to increase physical activity and reduce calorie intake, with multiple sponsors including PepsiCo and Cargill; and the Women’s National Basketball Association’s Be Smart - Be Fit - Be Yourself program for youth (WNBA, 2005).
Evaluations of these programs vary in scope. For example, the America On the Move Foundation’s assessment strategy includes scientific research in clinical environments of America On the Move programs conducted through the University of Colorado’s Center for Human Nutrition; evaluation of the national online program for individuals and groups based on pre- and post-intervention data and on programs customized for specific settings; and survey data collection through national and state-based instruments of individuals’ health-related knowledge, beliefs, and behaviors, including actual physical activity levels (through the use of stepometer data) (Wyatt et al., 2004).
Numerous state and federal programs operate at the local level. For example, six cities, five counties, and three American Indian tribes have received funding through the STEPS to a HealthierUS Cooperative Agreement Program (Steps Program) that enables communities to develop an action plan, a community consortium, and an evaluation strategy that supports chronic disease prevention and health promotion (DHHS, 2006) (Chapter 4). Cooperative extension services are another example of federal, state, and local partnerships that work through land-grant universities and local extension offices to disseminate information to families and individuals and engage communities to work on a range of nutrition- and agriculture-related issues (CSREES, 2006). Additionally, federal food and nutrition programs, such as the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), provide opportunities to convey information about dietary and physical activity changes to the parents of young children and to the employees working in these programs (Box 6-2; Chapters 4 and 8). Furthermore, work site efforts focused on improving employee health often have direct and indirect benefits for children and youth by providing parents with information that they can use to influence the nutrition and physical activity behaviors of their children. For example, the National Business Group on Health has developed a tool kit for employers and fact sheets for parents focused on healthy weight for families (NBGH, 2006).