the evaluation capacity, and develop quality interventions that take into account diverse perspectives, that use culturally relevant approaches, and that meet the needs of diverse populations and contexts.

Implementation Actions for Government

Federal and state government departments and agencies should consistently evaluate the effects of all actions taken to prevent childhood obesity and strengthen the evaluation capacity, paying particular attention to culturally relevant evaluation approaches.

To accomplish this,

  • The actions of federal agencies, including policies that have been implemented, should be consistently evaluated to determine whether these actions and policies provide evidence of leadership and to identify the promising actions that are likely to be the most effective in preventing childhood obesity.

  • The U.S. Congress should increase federal support for capacity-building activities, such as the Centers for Disease Control and Prevention’s State-Based Nutrition and Physical Activity Program to Prevent Obesity and Other Chronic Diseases and Steps to a HealthierUS Program.

  • Federal and state agencies should assess and strengthen the capacities of state and territorial health departments to provide leadership and technical assistance, enhance surveillance efforts, and implement and evaluate programs to prevent childhood obesity.

  • DHHS, other federal agencies, and private-sector partners should work toward evaluating existing media efforts (including SmallStep and SmallStep Kids!) with the goal of developing, coordinating, and evaluating a more comprehensive, long-term, national multimedia and public relations campaign focused on obesity prevention in children and youth.

Implementation Actions for Industry

Industry should partner with government, academic institutions, and other interested stakeholders to undertake evaluations to assess its progress in preventing childhood obesity and promoting healthy lifestyles.

To accomplish this,

  • Industry should evaluate its progress in developing and promoting affordable foods, beverages, and meals that support a healthful diet; physical activity products and opportunities;

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