storylines and programming that promote healthy lifestyles; and advertising and marketing practices directed to children and youth.

  • Industry should provide resources and expertise to local businesses and community-based organizations to implement and evaluate initiatives that provide opportunities for consumers to engage in healthful eating and regular physical activity, especially for children and youth in racially and ethnically diverse groups and high-risk populations.

Implementation Actions for Communities

Community stakeholders should strengthen evaluation efforts at the local level by partnering with government agencies, foundations, and academic institutions to develop, implement, and support evaluation opportunities and community-academic partnerships.


To accomplish this,

Federal and state agencies, foundations, academic institutions, community-based nonprofit organizations, faith-based groups, youth-related organizations, local governments, and other relevant community stakeholders should

  • Increase funding and technical assistance to conduct evaluations of childhood obesity prevention policies and interventions,

  • Develop and widely disseminate effective evaluation training opportunities, and

  • Develop and support community-academic partnerships.

Implementation Actions for Schools

Schools and school districts should strengthen evaluation efforts by partnering with state and federal agencies, foundations, and academic institutions to develop, implement, and support evaluations of all relevant school-based programs.


To accomplish this,

Federal agencies (e.g., the Centers for Disease Control and Preventions, the U.S. Department of Agriculture, and the U.S. Department of Education), state departments of education and health, foundations, academic institutions, school districts, and local schools should

  • Increase the resources devoted to technical assistance for evaluating school-based childhood obesity prevention policies, programs, and interventions and



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