• Industry should demonstrate corporate responsibility by sharing marketing research findings that may help public health professionals and community-based organizations develop and implement more effective childhood obesity prevention messages, policies, and programs.

Implementation Actions for Communities

Community stakeholders and relevant partners should expand the capacity for local-level surveillance and applied research and should develop tools for community self-assessment to support childhood obesity prevention efforts.


To accomplish this,

Federal and state agencies, foundations, academic institutions, community-based nonprofit organizations, faith-based groups, youth-related organizations, local governments, and other relevant community stakeholders should

  • Expand the surveillance of outcomes of community-level activities and changes to the built environment as they relate to childhood obesity prevention;

  • Facilitate the collection, analysis, and interpretation of local data and information;

  • Develop, refine, and disseminate community assessment tools, such as a community health index;

  • Develop methods for the rapid evaluation of natural experiments;

  • Explore the use of spatial mapping technologies to assist communities with their assessment needs and to help communities make changes that increase access to opportunities for healthy lifestyles; and

  • Encourage the evaluation of interventions to examine both the risk and protective factors related to obesity.

Implementation Actions for Schools

Schools and school districts should conduct self-assessments to enhance and sustain a healthy school environment, and mechanisms for examining links between changes in the school environment and behavioral and health outcomes should be explored.


To accomplish this,

Relevant federal agencies (e.g., the Centers for Disease Control and Prevention, the National Institutes of Health, the U.S. Department of Agriculture, and the U.S. Department of Education),



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