that can inform research efforts and assist in developing a healthy lifestyles social marketing campaign. A long-term funding strategy should be established to sustain the campaign. Such a strategy should include a dedicated government appropriation and a dedicated set-aside from relevant industries.

  • Government and other interested stakeholders should develop incentives and rewards for industry stakeholders that collaborate on this endeavor.

Implementation Actions for Communities

Community stakeholders should partner with foundations, government agencies, faith-based organizations, and youth-related organizations to publish and widely disseminate the evaluation results of community-based childhood obesity prevention efforts.


To accomplish this,

  • Community stakeholders should publish evaluation results using diverse communication channels and media; and develop incentives to encourage the use of promising practices.

Implementation Actions for Schools

Schools should partner with government, professional associations, academic institutions, parent-teacher organizations, foundations, communities, and the media to publish and widely disseminate the evaluation results of school-based childhood obesity prevention efforts and related materials and methods.


To accomplish this,

  • Schools, preschools, child-care and after-school programs, and relevant stakeholders should broadly disseminate the evaluation results using diverse communication channels and media and develop incentives to encourage the use of promising practices.

Implementation Actions for Home

Government (federal, state, and local), communities, families, and the media should disseminate and widely promote the evaluation results of effective family- and home-based childhood obesity prevention efforts.


To accomplish this,

  • Government agencies (federal, state, and local), communities, and the media should promote the results of evaluations and



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