Welcome and Highlights from the California Governor’s Summit on Health, Nutrition, and Obesity

Robert Ross, The California Endowment

Ana Matosantos, State of California Health & Human Services Agency


De-Marketing Obesity: An Analysis of the Current Profile and Future Prospects of Healthy Food and Beverage Products in the Marketplace

Brian Wansink, Cornell University


Plenary Panel—Presentations and Discussion


Food and Physical Activity Products, Portfolio Shifts, and Packaging Innovations

Moderators: Eduardo Sanchez, Texas Department of State Health Services and Russell Pate, University of South Carolina


Louise Finnerty, PepsiCo


Paul Petruccelli, Kraft Foods


Chris Shea, General Mills


Joe BrisBois, Harmonix Music Systems


Brian Wansink, Cornell University (Respondent)


Plenary Panel—Presentations and Discussion


Retailing Healthy Lifestyles: Food and Physical Activity

Moderators: Antronette Yancey, UCLA School of Public Health and Jennifer Greene, University of Illinois, Urbana-Champaign


Cathy Kapica, McDonald’s Corporation

Rebecca Flournoy, PolicyLink

Lorelei DiSogra, United Fresh Fruit and Vegetable Association

Richard Jackson, University of California at Berkeley

Roland Sturm, RAND Corporation (Respondent)


Marketing Communications Strategies: Promoting Healthful Products and Physical Activity Opportunities


Breakout Session #1: Presentations and Panel Discussion

Entertainment Industry



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