ture California 5 a Day—for Better Health! Campaign and the California Nutrition Network for Healthy, Active Families. The social marketing campaigns work through public-private partnerships; feature special campaigns for children and African-American and Latino parents; and work through a dozen community channels to increase fruit and vegetable intake, physical activity, and food security. They serve California’s estimated 7 million low-income parents and children who qualify for Food Stamp nutrition education because their annual household income falls below 185 percent of the federal poverty level. Their goals are to help reverse the statewide epidemics of obesity and type 2 diabetes among lower-income Californians and, over the longer term, to help eliminate related health disparities and prevent multiple other chronic diseases. The campaigns provide a statewide, regional, and local-level infrastructure of 180 projects working in nearly 4,000 locations to help residents change social norms and create conditions that enable healthier behavior in low-income communities. Ms. Foerster received a B.S. in dietetics and an M.P.H. in nutrition from the University of California, Berkeley. She has published widely on public health approaches to dietary improvement for cancer prevention. She serves on the national steering committees for the National 5 a Day Program and the National Alliance for Nutrition and Activity, serves on the Action Board of the American Public Health Association, and helped cofound the Association of State Nutrition Network Administrators. In California she is the public member for the California Table Grape Commission, is a board member of the American Cancer Society, California Division, and is on the Executive Committee of the California Dialog on Cancer. Honors include Alumnus of the Year from the University of California at Berkeley School of Public Health; awards for excellence in practice from the nation’s Chronic Disease Directors, the American Dietetic Association, and the American Public Health Association; designation as a Healthy School Hero from the U.S. Department of Health and Human Services (DHHS); and multiple recognitions from the National Cancer Institute and the U.S. Department of Agriculture.


Jennifer Greene, Ph.D., is Professor of Educational Psychology at the University of Illinois, Urbana–Champaign (UIUC). Dr. Greene’s research interests focus on the intersection of social science and social policy, particularly the domain of educational and social program evaluation. Her work seeks to advance the theory and practice of alternative forms of evaluation including qualitative, participatory, and mixed-method evaluation approaches. Dr. Greene’s current research emphasizes evaluation as a venue for democratizing dialogue about critical social and education issues. Dr. Greene has evaluated service learning projects in higher education and action research projects in community settings, including Campus Compact



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