promotion of products, 170, 173, 384, 386

public-private partnerships, 192

public service advertising, 124, 183, 191, 192, 385

recommendations, 115, 116, 168, 169, 196, 214

research data, 13, 55, 66-67, 207-208, 219, 304, 397, 418, 419

in schools, 290, 304

self-regulation by industry, 118, 170, 193-197, 214-215, 216, 413

spokescharacters, 170, 175, 191, 192, 193, 195, 209, 215

standards development, 169, 170

strategies, venues, and vehicles, 190-193

targeting children, 62, 180, 190, 197, 402, 413

television commercials, 174, 190-191, 208

tracking, 208

trade associations and groups relevant to, 194-195

unmeasured media, 208, 388-389

viral marketing, 190

vulnerability of children to, 197, 397

workshop, 196-197

Advocacy and advocacy groups, 51, 97, 194, 202, 247, 249, 250, 251

Aetna Foundation, 203, 237

African Americans.

See also Diverse populations;

High-risk populations;

Race/ethnicity

diabetes, 79

interventions for, 93, 95-96, 97, 128, 202, 236-237, 298-299, 332, 333, 337, 400

obesity trends, 74, 76, 77, 79, 83

socioeconomic status, 82, 83

surveillance and monitoring initiatives, 98

Afterschool Alliance, 299

Age

and brand recognition, 175

and child obesity trends, 24, 25, 76

and diabetes, 79-80

and effectiveness of family-based programs, 334

and physical activity rates, 357

Agency for Healthcare Research and Quality, 396

Agricultural policies, 112, 123, 476

Alaska, 26, 74, 94-95, 202, 399

All Kids Count program, 252

Alliance for a Healthier Generation, 45-46, 202-203, 240, 288

America on the Move®, 202, 204, 238

American Academy of Family Physicians, 249, 331

American Academy of Pediatrics, 27, 51, 122, 249, 329, 392-393, 399

American Advertising Federation, 194

American Association of Advertising Agencies, 194

American Beverage Association, 45, 203

American Cancer Society, 51, 237

American Community Survey, 131

American Diabetes Association, 27

American Dietetic Association, 331

American Heart Association, 45, 49, 51, 202, 237, 260, 288, 294

Diet and Lifestyle Recommendations, 177, 179

American Indians/Alaska Natives.

See also Diverse populations;

High-risk populations;

Race/ethnicity

access to health care, 84

community mapping, 266

diabetes, 79-80, 89-90, 94, 266

interventions for, 89-90, 94-95, 119, 122, 123, 128, 202, 238, 245, 246, 290, 332-333, 399

obesity trends, 74, 77-78

surveillance and monitoring initiatives, 98, 262, 263

American Marketing Association, 195

American Public Health Association, 237

American School Health Association, 305

Arizona, 26, 122, 265, 282, 305

Arkansas, 140, 142, 185, 282, 283, 287, 303, 304, 335

Asians/Pacific Islanders.

See also Diverse populations;

High-risk populations;

Race/ethnicity

obesity trends, 74, 77, 78-79, 85

programs targeting, 128

surveillance and monitoring initiatives, 98, 144

Assessment, defined, 372.

See also Evaluation of programs and policies

Association of National Advertisers, 194, 195



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