Seafood Choices: Balancing Benefits and Risks

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Seafood Choices: Balancing Benefits and Risks (2007)
Food and Nutrition Board (FNB)

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. "6 Understanding Consumer Decision Making as the Basis for the Design of Consumer Guidance." Seafood Choices: Balancing Benefits and Risks. Washington, DC: The National Academies Press, 2007.

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Seafood Choices: Balancing Benefits and Risks

TABLE 6-1 A Sampling of Online Consumer Information and Advocacy Sites Which Include Mercury Calculators

Website	Organization	Type of Organization/Project	Input
http://www.ewg.org/issues/mercury/20031209/calculator.php	Environmental Working Group (EWG)	Public health and environmental action organization	Consumer’s weight (lbs) Consumer’s gender
http://www.fishscam.com/mercuryCalculator.cfm	FishScam.com	A project of the Center for Consumer Freedom A nonprofit organization supported by restaurants, food companies, and individuals, created by Berman & Co., a public affairs firm which has represented various animal production industries	Consumer’s weight (lbs) Fish of choice (dropdown menu provided)
http://gotmercury.org/english/advanced.htm	Got Mercury?	A project of Turtle Island Restoration Network Public education and campaign to reduce exposure to methylmercury from seafood	Consumer’s weight (lbs) Type of fish consumer has eaten in a week Amount (oz) of up to three different fish consumer has eaten in a week (dropdown menu provided)