The following HTML text is provided to enhance online
readability. Many aspects of typography translate only awkwardly to HTML.
Please use the page image
as the authoritative form to ensure accuracy.
Ending the Tobacco Problem: A Blueprint for the Nation
their annual health care visits and any other visit in which a healthscreening occurs. Physicians should refer youth who smoke to counseling services or smoking cessation programs available in the community.Physicians should also urge parents to keep a smoke-free home andvehicles, to discuss tobacco use with their children, to convey thatthey expect their children to not use tobacco, and to monitor theirchildren’s tobacco use. Professional societies, including the AmericanMedical Association, the American Nursing Association, the AmericanAcademy of Family Physicians, the American College of Physicians,and the American Academy of Pediatrics, should encourage physiciansto adopt these practices.
Recommendation 15: A national, youth-oriented media campaignshould be funded on an ongoing basis as a permanent component of thenation’s strategy to reduce tobacco use. State and community tobaccocontrol programs should supplement the national media campaignwith coordinated youth prevention activities. The campaign should beimplemented by an established public health organization with fundsprovided by the federal government, public-private partnerships, or thetobacco industry (voluntarily or under litigation settlement agreementsor court orders) for media development, testing, and purchases of advertising time and space.
Recommendation 16: State tobacco control agencies should work withhealth care partners to increase the demand for effective cessation programs and activities through mass media and other general and targetedpublic education programs.
Recommendation 17: Congress should ensure that stable funding iscontinuously provided to the national quitline network.
Recommendation 18: The Secretary of the U.S. Department of Healthand Human Services, through the National Cancer Institute, the Centers for Disease Control and Prevention, and other relevant federalhealth agencies, should fund a program of developmental research anddemonstration projects combining media techniques, other social marketing methods, and innovative approaches to disseminating smokingcessation technologies.
Recommendation 19: Public and private health care systems shouldorganize and provide access to comprehensive smoking cessation programs by using a variety of successful cessation methods and a stageddisease management model (i.e. stepped care), and should specify the