Malone R, Wenger L, Bero L. 2002. High school journalists’ perspectives on tobacco. Journal of Health Communication 7:139-156.

McLeod J, Becker LB, Byrnes JE. 1991. Protess DL, McCombs, eds. Another Look at the Agenda-Setting Function of the press. In Agenda Setting: Readings on Media, Public Opinion, and Policymaking. Hillsdale, NJ: Lawrence Erlbaum Associates. Pp. 47-60.

Netemeyer RG, Andrews JC, Burton S. 2005. Effects of antismoking advertising-based beliefs on adult smokers’ consideration of quitting. American Journal of Public Health 95:1062-1066.

Niederdeppe J, Farrelly MC, Haviland ML. 2004. Confirming “truth”: more evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health 94(2):255-257.

Palmgreen P, Donohew L, Lorch EP, Hoyle RH, Stephenson MT. 2001. Television campaigns and adolescent marijuana use: tests of sensation seeking targeting. American Journal of Public Health 91(2):292-296.

Pechmann C, Reibling ET. 2000. Planning an effective anti-smoking mass media campaign targeting adolescents. Journal of Public Health Management Practice 6(3):80-94.

Pechmann C, Reibling ET. 2006. Antismoking advertisements for youths: an independent evaluation of health, counter-industry, and industry approaches. American Journal of Public Health 96(5):906-913.

Pechmann C, Slater MD. 2005. Social marketing messages that may motivate irresponsible behavior. In Ratneshwar S. Inside Consumption: Consumer Motives, Goals, and Desires. New York: Routledge.

Perry CL, Kelder SH, Murray DM, Klepp KI. 1992. Communitywide smoking prevention: long-term outcomes of the Minnesota Heart Health Program and the Class of 1989 Study. American Journal of Public Health 82(9):1210-1216.

Pierce JP, Choi WS, Gilpin EA, Farkas AJ, Berry CC. 1998a. Tobacco industry promotion of cigarettes and adolescent smoking. Journal of the American Medicial Association 279(7):511-515.

Pierce JP, Gilpin EA, Emery SL, White MM, Rosbrook B, Berry CC, Farkas AJ. 1998b. Has the California tobacco control program reduced smoking? Journal of the American Medicial Association 280(10):893-899.

Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. 1993. Do anti-smoking media campaigns help smokers quit? Public Health Reports 108(4):510-513.

Popham WJ, Potter LD, Hetrick MA, Muthen LK, Duerr JM, Johnson MD. 1994. Effectiveness of the California 1990-1991 tobacco education media campaign. American Journal of Preventive Medicine 10(6):319-326.

Slater MD. 2004. Operationalizing and analyzing exposure: the foundation of media effects research. Journalism and Mass Communication Quarterly 81(1):168-183.

Sly DF, Heald GR, Ray S. 2001a. The Florida “truth” anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations. Tobacco Control. 10(1):9-15.

Sly DF, Hopkins RS, Trapido E, Ray S. 2001b. Influence of a counteradvertising media campaign on initiation of smoking: the Florida “truth” campaign. American Journal of Public Health 91(2):233-238.

Snyder LB, Hamilton MA, Mitchell EW, Kiwanuka-Tondo J, Fleming-Milici F, Proctor D. 2004. A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication 9 (Suppl 1):71-96.

Wakefield M, Flay B, Nichter M, Giovino G. 2003a. Role of the media in influencing trajectories of youth smoking. Addiction 98 (Suppl 1):79-103.

Wakefield M, Flay B, Nichter M, Giovino G. 2003b. Effects of anti-smoking advertising on youth smoking: a review. Journal of Health Communication 8(3):229-247.

Zucker D, Hopkins RS, Sly DF, Urich J, Kershaw JM, Solari S. 2000. Florida’s “truth” campaign: a counter-marketing, anti-tobacco media campaign. Journal of Public Health Management Practice 6(3):1-6.