ment of Agriculture and Tufts University in conjunction with Safeway (a nationwide supermarket chain that reaches 30 million consumers per year) have entered into a cooperative agreement to implement specific interventions. This approach—which suggests an increase in trust between the government and private sector—is based on the supermarket’s historical data for motivational factors behind shopping (e.g., price, convenience, time, health). The resulting multiprong intervention includes in-store promotions, mailings, and kiosks. During the discussion period it was mentioned that an intervention like this could also be adapted in Mexico.

International Level

The International Union of Nutritional Sciences (IUNS) is a worldwide nutrition body that represents 156 different countries and various different scientific bodies. IUNS has asked Tufts University to organize a task force to identify newer paradigms for inducing public- and private-sector collaborations and to test them on countries that are more receptive to collaboration; this task force could make an enormous contribution as a model initiative for an international and bilateral collaboration.

REFERENCES

IOM (Institute of Medicine). 2005. Preventing Childhood Obesity: Health in the Balance. Washington, DC: The National Academies Press.

IOM. 2006. Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academies Press.

Norma Oficial Mexicana. 2005. NOM-043-SSA2-2005, Servicios básicos de salud. Promoción y educación para la salud en materia alimentaria. Criterios para brindar orientación.

WHO (World Health Organization). 2004. Global Strategy on Diet, Physical Activity, and Health. Report No. WHA57.17. [Online]. Available: http://www.who.int/gb/ebwha/pdf_files/WHA57/A57_R17-en.pdf [accessed May 7, 2006].



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