trator in Delhi, Donnelley still did not see the issue as compelling until the hospital administrator led him by the hand to a street near the hospital, where he saw tractor-trailer trucks, rickshaws, people running across the street, ox-drawn carts, motorcycles, passenger cars, and Metrorail above the street. In that chaotic activity, the hospital administrator was able to point to a spot on the road where one of his nurses was killed two weeks prior as she tried to cross. The available pedestrian crossings were each a half mile away, in opposite directions, from the hospital. This became a compelling example of the problem of road traffic safety.
His third suggestion was for participants to keep in mind that the media landscape is undergoing incredible transformation, especially in the United States. Economic survival has required many budgets to be reduced, which results in fewer domestic and international staff. These reductions have caused the traditional outlets that people are courting for media coverage to look internally and, as a result, to cover local issues more intensely. The fourth important suggestion is to develop relationships with various reporters. He readily admitted that this is not an easy task and it takes a long time—perhaps years of talking—and will not always result in a story. It’s a conversation about national and international issues that permits you not only to become better acquainted with that journalist, but also to build trust. He even suggested that people could learn from each other by approaching colleagues to ask them about both positive and negative experiences with journalists.
His last suggestion might help increase the likelihood of getting an article in the press that one would actually be happy about in terms of accuracy in data and context. Here, the trusting relationship is very important, but other things that facilitate this include checking with the reporter for the accuracy of quotes while the article is being written, making oneself available to the reporter for clarification, helping him or her obtain additional information for the story or fact checking, and answering questions. This also extends to reporters working in countries where you are trying to change policies or invoke leadership to address issues—partnerships with reporters in those countries are essential. Donnelly cautiously ventured that people can also be a part of the media via “blogs” or publishing photographs or videos online. This attracts attention not only on the Internet, but also of reporters in the area since there is local interest in covering what is happening locally.
Donnelly addressed a few questions from the audience with an emphasis on specific opportunities for advocates and researchers to capture the media’s attention and engage them to discuss or explore the root causes