NAE should improve public relations by
Promoting engineering in commercials and through other materials similar to Intel Inside, where the origin of significant advancements is made clear through advertising, and individual engineers or teams and their background are emphasized. Products or areas were this could be utilized are: the integrated circuit, ARPANet, computer graphics, moon missions, personal computers, nuclear fission power, powered flight, and medical scanning.
Helping shape public policy on engineering education and other initiatives through interactions with presidential candidates and Congress and facilitating improvements to national engineering capabilities through education incentives, policy, and regulations. For example, help establish engineering education curricula that include engineering public relations beyond the usual engineering communications classes where engineers learn how to write a technical paper.
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Frontiers of Engineering: Reports on Leading-Edge Engineering from the 2007 Symposium . Washington, DC: The National Academies Press,
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