previously served on the National Research Council Committee for the Redesign of the U.S. Naturalization Tests.

DAN ARIELY is the James B. Duke professor of psychology and behavioral economics at Duke University. Previously, he was the Alfred P. Sloan professor of behavioral Economics at the Massachusetts Institute of Technology. He holds a joint appointment among the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the Department of Economics—all at Duke University. Dr. Ariely is a social scientist who is interested in issues of rationality, irrationality, decision making, behavioral economics, and consumer welfare. Projects include examinations of online auction behaviors, personal health monitoring, the effects of different pricing mechanisms, and the development of systems to overcome day-to-day irrationality. He has a Ph.D. in business administration from Duke University, as well as a Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill.

GEORGE P. BAKER is the Herman C. Krannert professor of business administration (on leave) at the Harvard Business School. He has published works on management incentives, leveraged buyouts, organizational economics, and the relationship between a firm’s ownership structure and its management. Dr. Baker’s work focuses on the problem of managerial performance measurement, and its role in the design of incentive systems and on the structure and performance of organizations. He is also the author of the book The New Financial Capitalists: Kohlberg, Kravis, Roberts and the Creation of Corporate Value (Cambridge University Press, 1998). For the past 2 years, Baker has been on leave from the Harvard Business School, serving as the vice president of community wind at the Island Institute, a Rockland, Maine-based nonprofit. He has been the driving force behind the Fox Islands Wind Power project in Vinalhaven Maine, and serves as the chief executive officer of Fox Islands Wind, LLC. He has also worked with numerous other communities to explore and develop community wind on the Maine coast. He serves on the Maine Governor’s Task Force on Ocean Energy, and is a member of the advisory board of Neptune Wind, an offshore wind development company. At Harvard Business School, Baker teaches in the MBA program, as well as in the doctoral program. Prior to joining the faculty at Harvard, he worked both as a consultant with Temple, Barker and Sloane, and as a marketing manager with Teradyne, Inc. Baker holds a Ph.D. in business economics from Harvard University and an MBA from the Harvard Business School.

HENRY BRAUN is Boisi professor of education and public policy at Boston College. Until 2007, he held the position of distinguished presi-

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