successful implementation described in Chapter 6 as a foundation, this mission would be carried out through such actions as the following:
Develop implementation plans for each SHRP 2 product or for groups of related products. These plans should include technical requirements, marketing and communication activities, budgets, timelines, milestones, performance measures, specific implementation mechanisms to be employed or activities to be undertaken, and stakeholders to be engaged. The plans should allow for divergent, serendipitous implementation. They should be living documents that are modified as circumstances require and incorporate lessons learned as the implementation program unfolds, and they should be made publicly available.
Ensure that appropriate information technology (IT) and knowledge management1 resources and expertise are made available. This provision is essential to facilitate the conversion of data and information from SHRP 2 research, especially the safety naturalistic driving study, into meaningful improvements in highway safety and performance.
Assess the readiness for implementation of each SHRP 2 product. The following categories are illustrative of the potential stages of readiness:
Products ready for immediate implementation;
Products suitable for demonstration projects;
Products requiring pilot testing, beta testing, or other formal evaluation; and
Products requiring additional research.
Package SHRP 2 products to maximize acceptance and usability. Branding of products may be appropriate in some cases.
Identify the most effective implementation strategies and activities for each product.
Administer competitive processes to provide for the additional research, testing, evaluation, demonstration projects, training, technical support, and other activities required to support implementation.
Arrange for stakeholder involvement at the executive/strategic and technical/tactical levels throughout the program.
Coordinate with other related programs and external stakeholder groups. Promote collaboration to expedite implementation, leverage resources, and increase the effectiveness of SHRP 2 products. Coordination