tion Division, and the Annual Meeting Committee. Dr. Bruhn’s research focuses on consumer issues in food safety and quality, including consumer attitudes toward new food production methods or processing technologies. She investigates consumer food handling practices, quantifies food safety concerns, explores consumer information needs, and identifies preferred sources of information.


Julie A. Caswell, Ph.D., is Professor and Chair of the Department of Resource Economics at the University of Massachusetts, Amherst. Her research focuses on understanding the operation of domestic and international food systems, with particular interest in the economics of food quality and labeling, especially for safety and nutrition, and international trade. Dr. Caswell has provided her expertise to the UK Food Standards Agency, the UN Food and Agriculture Organization, and the Organization for Economic Cooperation and Development on food safety issues. She is a member of the Food Marketing Policy Center and Food Safety Research Consortium, and has held numerous senior positions in the Agricultural and Applied Economics Association.


Henry Chin, Ph.D., is the Senior Director of Scientific and Regulatory Affairs at The Coca-Cola Company. Dr. Chin is responsible for product safety, regulatory compliance, and external scientific relations. Prior to joining Coca-Cola, he was with the National Food Processors Association (NFPA) for 28 years. At NFPA, Dr. Chin held positions as Vice President of the Laboratory Centers, with responsibility for analytical chemistry, food microbiology and process development, and as Vice President of Toxicology and Food Science, with responsibility for food safety programs related to food composition, and chemical contaminants.


Will Daniels is the Vice President of Quality, Food Safety and Organic Integrity at Earthbound Farm. He has been with Earthbound Farm since 1999, helping the company grow from a small, regional salad producer to the nation’s largest grower, packer, and shipper of organic produce. In his current role, Mr. Daniels is responsible for leading the continued enhancements to Earthbound Farm’s food safety program, including work on Good Agricultural Practices (GAPs), Good Manufacturing Practices (GMPs), and the Hazard Analysis Critical Control Point (HACCP) program, which includes the implementation of the two-level “Test & Hold” process. Mr. Daniels is an active leader in the organic industry; he also serves on the board of directors of California Certified Organic Farmers as Chair, as well as being President of the Processor/Handler Chapter and serves on the Technical Advisory Committee of the United Fresh Produce Association.



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