TABLE 5-2 Advertising and Promotion of Tobacco Products in Military Publications




Air Force

Advertising of tobacco products

Installation-specific requirements for advertising in base newspapers

Prohibits participation in promotional programs, activities, or contests aimed primarily at service members and prohibits the advertising of tobacco products (SECNAV Instruction 5100.13E, 2008)

Prohibited in all official Air Force publications (Air Force Instruction 40-102, 2002)

agreements for tobacco products although couponing is allowed as long as it is not “military only.” Defense Commissary Agency (DeCA) Directive 40-13 (July 1992) spells out several policies aimed at deglamorizing tobacco—such as avoiding special signs for tobacco departments, promotional activities (such as lighters, giveaways, and cents-off promotions), and special military-only coupons—but contains no language regarding tobacco-cessation–product availability, pricing, or display. The directive also requires that posters about the surgeon general’s warnings be in conspicuous places in the tobacco department.

Finding: The armed services have made progress in reducing, but not eliminating, the advertising of tobacco products in military publications. Official publications do not carry such advertising, and relatively few commercial newspapers and magazines do.

Recommendation: A DoD-wide or servicewide policy banning tobacco advertising and promotion activities on military installations should be adopted.

Counteradvertising and Public Education

DoD has initiated a number of public-education campaigns to promote the health benefits of weight management, avoiding alcohol abuse, and many other health concerns. Hoffman et al. (2008) studied

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